9.5K views · 32 reactions | Burger king is encouraging fans to ‘burn’ the adverts of rival fast food chains using a new augmented reality app that sees billboards engulfed in flames. as a video spot for the ‘burn that ad’ campaign shows, mobile users can overlay digital images of a blazing inferno that burns away competitors’ ads to reveal a mobile coupon for a free whopper sandwich from the chain’s nearest location. | Augmented Reality Gaming | Facebook
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