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1:06
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Liana Technologies MEA
Customer Data Platform (CDP) Explained | Why It Matters
A Customer Data Platform (CDP) helps businesses unify customer data across ads, websites, CRM, email, and WhatsApp into a single source of truth. In this video, we break down: 1. What a CDP really is, without jargon 2. How it differs from CRM and analytics tools 3. Why CDPs are critical for scaling marketing 4. How CDPs enable automation and ...
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