Amazon reboots Alexa to solve ‘real problems’
Amazon reboots Alexa to solve ‘real problems’
Feb 26, 2025
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When Alexa temporarily “lost her voice” during Super Bowl, Amazon brought in celebrity stand-ins like Gordon Ramsay, Cardi B, Rebel Wilson, and Anthony Hopkins. Their exaggerated responses turned simple voice commands into funny, relatable moments that showed just how smoothly Alexa usually works. A brief appearance by Jeff Bezos added to the impact. The commercial became a huge hit, topping USA TODAY’s Ad Meter and proving how humor, familiar faces, and a clear product message can create an unf
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