Adidas views the current market landscape as a unique moment to engage a new generation of consumers who have not previously been core to the brand.

Alphabet, the parent company of Google, YouTube and Google Cloud, posted a strong third quarter with advertising growing stably and investments in infrastructure beginning to make more sense amid ...

Sales at top luxury brands are down, with most blaming tough geopolitical conditions for the slump – but Hermès, the French brand known for scarves and Birkin bags, defied the overall sector’s decline ...

Platforms that prioritise trust, innovation, and human connection will continue to attract both consumers and advertisers; those that don’t risk losing the support.

Although the situation is fluid, media quality, based on attention metrics, isn’t universally priced into inventory, according to data from attention provider Adelaide –and that creates opportunities ...

To succeed in an evolving luxury market, where exclusivity is not signalled with showy symbols, brands must build on their traditional hallmarks of luxury by telling authentic stories of human passion ...

Why is this work relevant for Creative Strategy? International law requires a nation to have physical territory in order to exist. So, what happens when a country loses its land? Tuvalu, a low-lying ...

This report is based on the WARC GEISTE framework, which examines the key global trends that will be shaping marketing strategies over the coming year. GEISTE covers six drivers of change for ...

H&R Block hijacked TurboTax's campaign by telling humorous stories in a campaign film about the consequences of following its biggest competitor's advice to inspire millions to reclaim the tax filing ...

The global retail media ad investment is set to reach $153.3bn, a nearly-$18bn jump from the 2023 total, according to WARC’s latest forecast. The forecast puts the annual growth rate at 13.7% in 2024, ...

Ajinomoto, a leading Japanese frozen food brand, launched the "Frying Pan Challenge" to address a consumer complaint and boost its position in the competitive frozen gyoza market. The "Frying Pan ...

IKEA Family needed more members to swipe at the checkout: when shoppers scan their cards, the more value they get from membership perks, and the more they then go on to spend. The summer months are ...