La IA ha dejado de ser un concepto futurista: ya está aquí y está transformando el marketing. Lo que empezó como una nueva tecnología se ha convertido rápidamente en una necesidad estratégica ...
AI is no longer a futuristic concept—it’s here, and it’s reshaping marketing. What started as a new technology has quickly become a core strategic need for businesses worldwide. From predicting which ...
Alpro’s goal was to drive profitable sales growth by owning key moments of their audience and guide them from discovery to consideration and ultimately to purchases. Pinterest, in turn, set out to ...
在 2025 年获得战略优势。了解全球营销趋势，平衡品牌与绩效，并利用数据驱动的洞察力全面衡量媒体。 精准驾驭电视市场。研究观众在主要电视传播平台上的收视行为... 了解什么是尼尔森 ...
신뢰할 수 있는 콘텐츠 메타데이터로 검색 및 참여도를 향상하세요. 닐슨의 Gracenote 솔루션은 플랫폼 전반에서 검색, 개인화 및 원활한 시청자 경험을 지원하는 풍부하고 구조화된 데이터를 ...
The marketing ecosystem continues to expand, offering an ever-growing set of tools, data sources, and analytics platforms designed to connect investments to measurable outcomes. Organisations are ...
Sydney – February 9, 2026 – Nielsen’s Biggest Ad Spenders of 2025 Report shows that Harvey Norman was Australia’s largest advertiser in 2025, with retail and major consumer brands once again ...
Extreme weather events, such as the devastating fires in Los Angeles in January 2025, are becoming an increasingly frequent part of daily life, as explored in Nielsen’s recent climate change report.
India’s advertising landscape is more fragmented—yet more critical—than ever before. Billions of impressions, millions in ad spend, but still one burning question: Who’s really watching, and what’s ...
Joining in Pride celebrations each June is one opportunity for marketers to build their connections with LGBTQ+ communities. But building brand trust and loyalty with LGBTQ+ consumers requires support ...
Sydney – August 13, 2025 – Nielsen, a global leader in audience measurement, data, and analytics, today announced the upcoming launch of Connected TV (CTV) insights within its Nielsen Ad Intel ...
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