With the Olympics and major soccer tournaments like the UEFA Euro 2024 and Copa América scheduled, many anticipated 2024 to be a big year for sports. In the U.S., fans (and brands) eagerly followed ...

The rise of digital platforms and streaming services like Netflix, YouTube, and TikTok has revolutionized content consumption by offering on-demand entertainment that fits our mobile lifestyles. While ...

Alysa Liu and Shohei Ohtani Help Drive Viewership as 91 of the Top 100 Broadcast Programs for Asian American Viewers Were Sports Events in 2025 K-Pop Demon Hunters delivered 20.5 billion minutes of ...

Asian talent, stories and culture are taking center stage, and driving real engagement across U.S. audiences.

Nielsen, a global leader in audience measurement, data and media intelligence, today announced the results of its co-viewing ...

Explore Star Wars streaming data for May 4th. See how Andor and The Mandalorian drive engagement across generations based on ...

Peacock surges +64%, achieves platform-best 3.0% of TV according to Nielsen’s The Gauge; records its most-watched day ever on Super Bowl Sunday NEW YORK – April 14, 2026 – NBCU-Versant commanded the ...

New Gracenote study finds behavioral change well underway, but trust in AI-generated results has not kept pace NEW YORK, April 8, 2026 — Gracenote, the content intelligence business unit of Nielsen, ...

Understanding today’s complex media consumer habits means that advertisers need more granular data to stay informed and reach the right audiences. The Record is a quarterly report card on how U.S.

NEW YORK – February 19, 2026 – Nielsen today shared updated and final Super Bowl LX viewership data, with the total rising to 125.6 million viewers across NBC, Peacock, Telemundo, NBC Sports Digital ...