In recent years, content syndication has unfairly gained a bad reputation as a quick way to cast a wide net without much ...

MarketingProfs B2B Forum is right around the corner! There's still time to grab your ticket to join us in Boston this November 12–14 for the best B2B marketing event on the planet. Workshops and ...

When YouTube thumbnails feature certain facial expressions, do those videos tend to get more views? Researchers used AI ...

What will B2B marketers in the United States be increasing their spend on in the coming years? Which tactics and strategies ...

Explore the role of the positionless marketer in AI-driven marketing, where versatility and adaptability redefine traditional ...

Consumers love brands because they offer an extra value—that is, one in addition to the core product or service. That value becomes the major motivation for consumers to buy or use the product. From ...

Although people globally are torn over whether brands should weigh in on politics more, most say they have made brand choices ...

Some 80% of people say they're tired of seeing clickbait titles or misleading thumbnails from content creators, and 77% say ...

Marketers are no stranger to perfectionism. A second, third, hundredth check on a campaign before you hit send, days of back and forth with the design team over getting an image just right... we see ...

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After years of hearing about the GDPR regulations in Europe, many US B2B marketers I speak with assume that marketing is more difficult across the Atlantic and that regulation has been a barrier to ...