Investment amount was not the only factor influencing outcomes. Company type also impacted website viewership, with direct-to ...

Jenna Bromberg, previously director of core marketing at Pizza Hut, joins Papa Johns as it works to improve perceptions ...

Available to Royal Perks loyalty members, BK Village promotes the fast food chain’s inaugural advent calendar and 31 Days of ...

I don’t believe the consumer’s mad at us, we just have to give them a reason to want to engage with us again,” CEO Kevin ...

In a new spot, former NFL player J.J. Watt is trapped in a Dick’s store after closing, leading to a series of silly antics.

Sarah Moore discussed changing Cracker Barrel’s approach to partnerships and prioritizing apps like TikTok to keep a finger ...

Discussing Q3 earnings, CFO Chris Turner also said the technology is helping to reduce churn and should be easily scalable ...

Perion’s Stay Live uses AI to place ads by analyzing broadcast streams for moments of high engagement but low interruption.

The tie-up will allow advertisers globally to access video and display inventory across the audio streaming platform’s ...

The cookie brand’s work with digital commerce agency Goodness is at the core of its marketing transformation agenda.

What the World Needs Now Is Love” features heavily in the effort that extends Amazon's focus on music around the holidays.

The global holiday campaign positions Ninja’s kitchen appliances as the means to help consumers complete their seasonal meals ...