Repetition and relevancy are also critical aspects of the experience. According to the research, more than half of streaming viewers report seeing the same ads repeatedly. This finding highlights the ...

By embedding commerce activation within existing programmatic workflows, Vudoo and PubMatic are making commerce-enabled advertising scalable, measurable, and accessible. Advertisers and publishers ...

The most visible impact of AI is the changing nature of discovery. We are moving from a "search" economy to an "answer" economy. Relying on high-volume, low-intent search traffic as a core revenue ...

In this episode of A Coffee With... Nick Beck, CEO of Tug, joins ExchangeWire's head of content John Still over a tea to chat all things search and performance.

Merriam-Webster chose slop as the 2025 Word of the Year. Google states that the open web is in 'rapid decline'. Multiple ...

ARC is Limelight’s rule-based, automation, and optimisation toolkit. Using ARC, partners are able to implement granular rules ...

In today’s digest, we cover Meta trialling an AI shopping tool to challenge ChatGPT, Google planning to fill 150 tech roles ...

AI concerns top the ecosystem’s agenda: Over half (56%) of respondents cite AI Content Ingestion & Traffic as the top ...

Adform, the powerful and safe media buying platform built for game changers, announces the promotion of Dovilė Buinickaitė to ...

Andrea Tortella, CEO and co-founder of Thrad, the advertising infrastructure enabling paid ads in LLMs, has announced the ...

LONDON, UK — March 3, 2026 — FirstPartyCapital has announced the launch of a new corporate innovation model. Designed exclusively for brands, agencies, publishers, and ad tech leaders, the initiative ...

In today’s Digest we discuss the UK launching a consultation on a social media ban for under-16s, a Google patent hinting at AI-generated landing pages, and Roblox surpassing TikTok in Gen Z shopping ...