First-id is a solution for creating deterministic, anonymous, first-party identifiers that enables brands — both media and ...

Today’s news: Sky Betting and Gaming Caught in Cookie Chaos; TikTok Takes On the US; IAB’s New Retail Media Standards ...

In this ATS London panel, we explore how curation is reshaping the ad tech landscape. From overcoming PMP inefficiencies to ...

Outdated ad tech won't sustain retail media growth. Advertisers now need sophisticated tools, unique ad formats, and targeted audiences to drive ROI, ROAS, and incrementality.

In this ATS London session, Lumen's Mike Follett and an expert panel share their thoughts on Havas's recent study with Lumen and Brand Metrics. • The findings from Lumen’s exclusive report on the ...