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Measuring TV audiences is becoming an incredibly complicated task, and almost no one knows that better than members of CIMM.

News Corp blasted “the blatant biases of ad agencies and ad associations,” which are “boycotting certain media properties” ...

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … If you’re trying to ...

Seemingly everyone is making a push into retail media nowadays. But most don’t have enough data and inventory to make it work, like Google and Meta do. TikTok, Snap, Pinterest, Walmart and other huge ...

CTV advertising continues to drive significant growth for Magnite, CEO Michael Barrett told investors on the company’s Q3 ...

DoubleVerify has successfully wooed numerous former Moat clients, including P&G, Dish, Charter, Inspire Brands, Kellogg's and ...

Opera Ads doesn’t use third-party cookies for targeting. Opera monetizes its browser using other signals, including search ...

Hi Readers, Welcome back to AdExchanger’s Commerce Media Newsletter. This time, we’re checking in on some of the world’s largest advertisers after several US CPGs and food and beverage companies ...

News Corp’s chief exec blasted “the blatant biases of ad agencies and ad associations,” which are “boycotting certain media ...

Opera Ads – the online ad platform Opera released in 2019 – doesn’t use third-party cookies for targeting. Opera monetizes ...

A class-action lawsuit was filed this week against French game studio Ubisoft. Plus, expect Trump to pull back on regulating ...