For as long as I’ve been in marketing measurement, people have been searching for the “easy button,” the one tool, model or platform that will finally tell them which marketing dollars truly drive ...

For as long as I’ve been in marketing measurement, people have been searching for the “easy button,” the one tool, model or ...

Advertisers are still having a lot of the same brand-safety problems today as he did years ago – and it’s pretty damned ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

The fate of the open web will be decided on who controls the data that drives monetization and the AI that determines ...

American publishers are hamstrung by antitrust law; should marketers lean into ragebait?; and Pexplexity is hitting pause on its ads business.

When The Trade Desk started paying more attention to the sell side of the ad tech business, they wanted to improve inventory ...

The layoffs reflect a strategic decision on People Inc.’s part to free up money to invest in growth areas, according to CEO Neil Vogel’s memo to employees.

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

You just launched a new campaign across multiple channels, from search to social. Perhaps you’ve gone out on a limb – maybe ...

The AdExchanger Commerce Media Newsletter has been on a brief hiatus due to some in-court legal issues (Google’s, not my own) ...