Search advertising continues to be the largest form of internet advertising. Search revenue grew nearly 16% year on year.

Explore the best affiliate networks for ecommerce, SaaS, lead gen, and enterprise brands, with detailed pros, cons, and ...

Judge rules that Google 'willfully engaged in anticompetitive acts' and 'substantially harmed' users and publishers.

ROAS doesn’t equal profit. Learn the metrics that actually tell you if your ads are working – and how to implement them in ...

Google's Elizabeth Reid says AI Overviews drive 'higher-quality clicks' as many publishers watch organic traffic decline.

Google Analytics is rolling out enhanced data completeness, Updated data presentation, and proactive issue detection.

Google’s 2024 Ads Safety Report, released today, shows a massive uptick in how AI – particularly large language models (LLMs) ...

CPCs are rising – but how fast? Compare ad cost inflation to consumer price index and see what it means for your ad strategy.

The crash of its App Store rank reveals how heavily Temu was reliant on Google advertising for paid acquisiton.

The new ad guidance pushes advertisers to AI and broader targeting while promising better results but may primarily serve ...

AI platforms are rewriting SEO economics – slashing costs, automating expertise, and forcing agencies to evolve fast or face ...

Google will begin redirecting its country code top-level domain names (ccTLD) versions of its Google domain to Google.com.