Colgate-Palmolive has launched a new campaign for Colgate Optic White Purple, starring global K-Pop idol and beauty icon, IU. This marks the first time a Korean celebrity has been engaged for a ...

Laird and Good Company, a New York City and London-based full-service production company, has joined the m25 premium global ...

Every year, Thailand faces recurring floods and natural disasters. Time and again, communities rally to support those ...

Ever wondered what that delicious-looking dish in your favorite video game would taste like in real life? You’re not alone ...

As a way to expose Western judges to the creative excellence of the APAC region and enhance its support for the global creative community, The One Club for Creativity has announced the launch of The ...

Applecrumby, a premium diaper brand, has partnered with Kingdom Digital to launch "Kisah Kasih Ibu," an integrated campaign celebrating the universal love and sacrifice of motherhood. The campaign, ...

Previously, she has held leadership roles at Wavemaker, where she managed the ITC Personal Care portfolio, and at Mindshare Fulcrum, heading the Unilever skincare mandate. Her career also includes ...

Step inside a pop-up that trades talismans for truth and folklore for facts: dentsu Thailand's "The Unlucky Numbers Shop" for ...

Trent Agnew, CEO APAC at Tag, on how evolving content production is shaping the path from creation to conversation.

In this episode of m25's Global Creative Series Federico Fanti, Regional Chief Creative Officer at FP7McCann MENAT is ...

Takashi Aoki, currently Representative Director & President of McCann Japan, has been named as Ji Watson’s successor.

The Content Marketing Summit (CMS) 2025, celebrating its 10th anniversary, kicked off in style at the Seoul Dragon City. Over ...