Agencies rebranding around AI must clearly articulate the value they deliver, because clients care more about outcomes than ...

Portland Hearts of Pine threw out the sports playbook and built a brand through community and lifestyle first.

WPP has named Microsoft’s Cindy Rose as CEO, succeeding Mark Read as the ad holding company looks to pull out of its slump.

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Her departure leaves no chief negotiator for advertisers to contend with at Elon Musk’s social platform and uncertainty over ...

Intangible views spatial intelligence as the more efficient way to create images and videos.

The lowered forecast is a blow to the company as it searches for a successor to CEO Mark Read, who is set to retire by the ...

Carol Robert, managing director, U.S. RTD for Suntory Global Spirits, discusses brand plans behind Japan-inspired -196 seltzer and the refreshed On the Rocks cocktail line.

Carol Robert, managing director, U.S. RTD for Suntory Global Spirits, discusses brand plans behind Japan-inspired -196 ...

Brands must blend empathy, transparency and emotional value to earn consumer trust.

Collabs, like a new one between Touchland and Crocs, are attracting customers looking for affordable indulgences.

At Cannes Lions, Dove and Collectively spoke about their inspired partnership with Crumbl Cookies and Walmart that generated ...