Connecting with Gen Z can be both a challenge and an opportunity for brands. The group is not a monolith, giving marketers an ...

Most CMOs surveyed have indifferent feelings on the global economic situation, with only 25% saying they are optimistic that ...

Walmart Inc. is reversing course on diversity, equity and inclusion initiatives, joining a growing list of businesses ...

A few highlights: Liquid Death calls its line of canned iced teas “your grandma’s favorite energy drink” in a comedic spot ...

As use of GLP-1 weight loss drugs including Wegovy and Ozempic increases, brands are introducing new offerings.

When an unhinged approach to marketing is baked into a brand’s DNA, consistency builds a connection with its audiences.

Walmart is joining NBCUniversal in a program to bring shoppable ad formats and new measurement capabilities to live sports, ...

Generative AI can revolutionize marketing, but marketers should use it as a tool to help them meet business goals—not an end in itself.

Our collective task is to support and nurture them because they drive growth more powerfully than legacy advertising alone.