EXCLUSIVE: Apple TV+ pulled all the stops promoting the second season of its sci-fi drama Severance, with even Apple CEO Tim Cook filming an elaborate promo for the series’ return after a three-year ...

In the promo, Tim Cook appears as an employee at Lumon Industries. His character undergoes the “severance” procedure, splitting his work identity (Outie) and personal identity (Innie).

Severance” Season 2 is the crowning achievement thus far of what has quietly been a surprisingly strong period for Apple TV+.

"Severance" executive producer Ben Stiller and Apple TV+'s Eddy Cue spoke at SXSW about making the show and just how much ...

Tim Cook is the CEO of Apple, having taken over the company in 2011 after Apple co-founder Steve Jobs fell ill with cancer. Prior to taking on the role of CEO, Cook, who joined Apple in 1998 ...

In a new appearance on "Jimmy Kimmel Live," Ben Stiller tells the story of how he tried to get former President Barack Obama to do voice work on the season two premiere of "Severance." But, let me be ...

On Monday, March 3, Tim Cook teased the launch of at least one new Apple product ... a band as they pursue their dreams and ...

EXCLUSIVE: Apple TV+ pulled out all the stops promoting the second season of its sci-fi drama Severance, with even Apple CEO Tim Cook filming an elaborate promo for the series’ return after a ...