The drip feed of information regarding the ROG Xbox Ally X continues through Gamescom as we finally learn the handheld’s official release date, but Asus and Xbox have yet to drop the price on us. Hitting store shelves on October 16,

The ROG Xbox Ally X will likely have a huge price tag, and huge expectations to match, but it's looking good so far.

So, as things stand, pre-orders for the ROG Xbox Ally are expected to begin on September 25th, 2025. The outlet says this date should be "taken with caution" though, as there's every chance Microsoft could move the goalposts again.

the Xbox Ally has appeared on Amazon, but no price or release date info. I'd expect info on both at Gamescom next week. While euro pricing has leaked it's the USD pricing that's key for this device https://t.co/RRDVTU22mF pic.twitter.com/X5kDQXUcVs August 13, 2025