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Everyone else is lying to you, pulling the wool over your eyes. REI doesn't do a Black Friday sale. At least not in name. There's a Winter Sale this week, lasting until November 25, and there'll be some sort of small sale leading up to Thanksgiving.

I’m a huge fan of stocking up on cycling gear when prices fall, especially right around Black Friday. Whether you ride every day, most days, or only occasionally, there are some items that are always handy to have—and that also make thoughtful gifts.

Don’t wait to shop these deals: REI’s Winter Sale ends on Monday, November 25, which means you only have 48 hours left to save. Related: ‘Buttery Soft’ Fleece-Lined Leggings Are on Sale from $15 at Amazon Before Winter

Black Friday is usually when stores are filled with hoards of shoppers. However, REI encourages people to instead spend this time with loved ones outside.

Find 62 of the best early Black Friday deals, chosen by our deals experts. Save up to 70% on home essentials, clothing, tech and more.