Amazon’s Prime Day in July is here, and it’s the perfect time to consider upgrading that old 1080p or first-gen 4K set, or just snag something for another room. While it’s been great to see TV prices fall in general over the years,

That's a massive $1,000 discount and a new record-low price. It's also an incredible deal on a newly released OLED TV, and I doubt it will drop further when Amazon kicks off its sale in a few hours. • Shop Amazon's full Prime Day sale The LG C5 OLED TV was released in March of this year and is on track to top our best-rated TV list,

Honestly, 83-inch OLEDs are objectively worse value than smaller models – you're paying a lot of extra money over the 77-inch model for just six additional inches – but we can't deny how awesome it would be to have an LG C5 this huge.