MSNBC is being renamed after parent company Comcast spins the cable news channel off into a separate corporate entity later this year. The left-leaning channel will be known as MS NOW once it becomes part of Versant, a new company, and is no longer associated with NBC News, staffers were told Monday.

As the cable news channel MSNBC splits up with NBC News, it is also dropping the NBC from its name. Later this year, the channel will become MS NOW, which stands for My Source for News, Opinion, and the World.

Part of its split from Comcast, MSNBC will be renamed to My Source News Opinion World (MS NOW) and will acquire a new logo as a result of this historic change of ownership

Cable news channel MSNBC will rebrand as My Source News Opinion World, or MS NOW, according to internal memos seen by Reuters today, as parent Comcast presses ahead with the planned separation of many NBCUniversal cable networks later this year.

Political news network MSNBC is preparing to change its name, part of Comcast Corp.’s plan to spin off some of its cable channels into a separate company called Versant.

MSNBC is dropping the “NBC” from its name as it splits from NBC News. • The cable network will rebrand later this year as MS NOW — short for My Source

MSNBC is reportedly set to change its name to "My Source News Opinion World," The Wall Street Journal reported on Monday as part of Comcast's spin off from NBC Universal.

The company says the name change will allow it to ‘chart our own path forward, create distinct brand identities, and establish an independent

MSNBC will rebrand as MS Now later this year as Comcast separates the network from NBC News, marking a push for independence and a new corporate identity.

The new name and logo, which were brutally mocked online, are part of Comcast’s $7 billion spinoff of cable assets.

The upcoming spinoff of communications giant Comcast’s ($CMCSA) linear television arm, which will form a new operation called Versant, will not