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The Macy's Thanksgiving Day Parade 2024 CHARLY TRIBALLEAU/AFP via Getty Images The Macy’s Thanksgiving Day Parade drew its largest audience ever this year, according to NBCUniversal.

T-Pain performs at the 2024 Macy's Thanksgiving Day Parade. Peter Kramer/NBC The Macy’s Thanksgiving Day Parade drew its largest cross-platform audience on record Thursday.

The Macy’s Thanksgiving Day Parade broadcast is produced by Silent House Productions. Baz Halpin, Mark Bracco, and Linda Gierahn serve as executive producers. Sacha Mueller is co-executive producer.