SEMA Show. The SEMA Show is an annual trade show hosted in Las Vegas, Nevada by the Specialty Equipment Market Association ...

Toyota’s ROX Concept debuts at the SEMA Show with an open-air design inspired by the Land Cruiser’s rugged past.

SEMA Show. The SEMA Show is an annual trade show hosted in Las Vegas, Nevada by the Specialty Equipment Market Association ...

Toyota’s CALTY Design Center “reinvented” more than 50% of the Land Cruiser, especially at the back half, to make the ROX.

This Land Cruiser features a host of upgrades, including a new multi-link suspension and 37-inch off-road tires ...

Toyota is taking enthusiasts on a nostalgia-fueled desert trip with the reveal of the Land Cruiser ROX concept, an open-top ...

Toyota's in-house customization unit has left no stone unturned in its transformation of the Land Cruiser's exterior ...

Toyota has unveiled a new Land Cruiser concept at SEMA in Las Vegas that harkens back to the open-air FJ40 Land Cruisers of ...

We just need to convince the company to do it.Toyota brought a whole bunch of toys to SEMA 2024, from a GR 86 with the GR ...

Toyota will rock up to the 2024 SEMA show with two open-top SUV concepts, including one based on the Land Cruiser.

Toyota is fully embracing its off-road heritage with its concepts at the 2024 SEMA show. After showing off its 4Runner TRD Surf concept last week, Toyota detailed a second open air off-roader concept ...

to create a true spectacle for the 2024 SEMA Show. The Toyota Land Cruiser’s whole origin revolves around immersing its occupants in the natural world, whether that’s on a safari or sitting at ...