As Prime Day kicks into high gear, one deal is capturing the attention of fashion-forward shoppers: the Beats Studio Pro headphones which has been designed in collaboration with style icon Kim Kardashian have seen their price plummet to an astonishing $189 down from the original $349.

Some of the most anticipated sales during any Prime Day event are Apple products. Known for being as effective as they are intuitive to use (and sleek in looks), Apple’s array of tech gadgets is worth the investment — so every penny you save during a sale is even better bang for your buck.

This adorable novelty star projector is the perfect gift for space enthusiasts young and old, and it's now better than half-price in Amazon's Prime Day sale.

This all-purpose protein powder comes in a wide variety of flavors and offers 24g protein for every serving. It's less than $1 per scoop.

Amazon’s Fall Prime Day is finally here! While there’s something for everyone on sale this week, shoppers over 40 might be pleased to know that a ton of products geared toward their age group and needs will be marked down over the next two days.

Been waiting to make a big purchase on a projector? Well, the time is now during Amazon Prime Big Deal Days. Save big bucks on high-definition projectors for indoor and outdoor viewing.