From NBC and Peacock targeting her games to a slew of NIL partnerships, the basketball star’s team has carefully positioned ...

USC women's basketball player JuJu Watkins is signing a name, image and likeness (NIL) deal with State Farm Insurance.

The USC women's basketball star becomes the second college athlete to partner with the insurance firm after Caitlin Clark.

Expect to see USC star JuJu Watkins spending a lot more time with Jake from State Farm. The sophomore guard signed an NIL ...

Underdogs ruled NCAA basketball last weekend, none more so than UCLA, who upset defending champion South Carolina on Sunday.

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USC Trojans star JuJu Watkins has followed in Caitlin Clark 's footsteps, becoming State Farm's second NIL signing since partnering with the former Iowa Hawkeyes guard in 2023.

Insurance company State Farm is increasing its investment in women’s sports with deals with JuJu Watkins and the Unrivaled ...

As part of her NIL deal, JuJu Watkins is expected to appear in State Farm commercials, social media promotions and other ...

USC basketball star JuJu Watkins, the star of the documentary series “On The Rise,” has formed a close relationship with WNBA ...

No. 6-ranked Notre Dame women's basketball passed its first real test of the season when it beat No. 3 Southern California, ...

As opponents gain familiarity with JuJu Watkins' power and talent, USC will need to emphasize ball movement and reducing ...