Demure, Lebron and Dictionary.Com

'Demure' crowned word of the year 2024: How TikTok star Jools Lebron made it happen
"Demure" is officially Dictionary.com's word of the year for 2024. TikTok star Jools Lebron is responsible for its virality this year.
‘Demure’ Crowned The Word Of 2024 By Dictionary.Com Thanks To Beauty Influencer Jools Lebron
Thanks to Jools Lebron, demure has become Dictionary.com's word of the year, after the creator's viral video blew up on social media.
'Demure' is Dictionary.com's word of the year. If that's news to you, here's the backstory
Usage of the word soared after TikToker Jools Lebron used it in her signature catchphrase "very demure, very mindful."
Viral TikTok Trend Propels ‘Demure’ To 2024 Word Of The Year
Dictionary.com names "demure" as the year's top word following Jools Lebron’s satirical TikTok video reminding women to be “very mindful, very demure” in the workplace.
'Demure' Named the 2024 Word of the Year Following Viral Post from TikToker Jools Lebron
“The word ‘demure’ experienced a meteoric rise in usage in 2024. Between January and the end of August, this term saw a nearly 1200% increase in usage in digital web media alone,” the announcement read. “This sharp rise is mainly attributed to TikToker Jools Lebron’s popularization of the phrase.”
‘Demure’ named Dictionary.com’s Word of the Year, beating ‘brat’ and ‘brainrot’
“Demure” went from being a simple six-letter adjective to a pop culture phenomenon in August, after a beauty influencer named Jools Lebron exploded on TikTok with a 38-second video in which she explained “how to be demure and modest at the workplace.”
'Demure' named as 2024 word of the year by Dictionary.com
"Demure," a word that gained viral fame on TikTok thanks to creator Jools Lebron, has been named Dictionary.com 's 2024 Word of the Year. The announcement, made Monday on the platform's website, emphasized the deeper significance of the annual selection.
Dictionary.com declares 'demure' as the 2024 word of the year (a very mindful choice)
Dictionary.com declared "demure" the 2024 word of the year after viral videos by TikToker Jools Lebron popularized the term.
‘Demure’ Is Dictionary.com’s Word of the Year for 2024
The term's popularity skyrocketed after content creator Jools Lebron used it in a now-viral TikTok video, in which she described being "very demure, very mindful"
‘Demure’ named 2024 word of the year: Why This viral trend captures our craving for calm
TikTok influencer Jools Lebron propelled demure into the cultural spotlight with nearly 55 million views on her original TikTok video, describing workplace-ready makeup as "very demure, very mindful."
Spin1d
How ‘Demure’ Became 2024’s Word of the Year
The word “demure” has been named Dictionary.com’s 2024 Word of the Year, largely due to the creativity of TikToker Jools ...
Forbes2mon
Why Taco Bell, Tinder, And More Are Being 'Very Cutesy, Very Demure'
It has recently been propelled into the spotlight thanks to TikTok creator Jools Lebron, now known as “Miss Demure.” With her unique brand of humor and exaggerated poise, Lebron’s videos ...
The Globe and Mail2mon
She made ‘very demure’ go viral. Now she wants to trademark its use
NEW YORK (AP) — “Very demure, very mindful” has become the latest vocabulary defining the internet’s summer. And TikTok creator Jools Lebron is working to trademark uses of her now-viral ...