Taylor Swift‘s appearance on Travis Kelce and Jason Kelce‘s podcast sent fans into a frenzy, and may have even changed the fate of it. The singer’s “New Heights” debut is continuing to garner attention and has racked up millions of views.

For Jason and Travis, this shift is massive. Before the singer's appearance, New Heights was known for its football analysis that appealed to NFL diehards. Now, it has the kind of crossover appeal most media execs dream about. Swift brought her loyal fanbase, and suddenly, the podcast isn’t just a sports show anymore. It’s a cultural event.