Part of that positioning is having a Star Quality program which trains bartenders to perfectly pour a draft Heineken.

Heineken is set to open the first major beer brewery in Dubai, an Islamic city known for tight regulations on alcohol sales ...

Dubai is poised to get the Gulf’s first large-scale brewery as a Heineken NV joint venture plans to start producing popular ...

The Heineken Silver Formula One race, now in its second year, is a star magnet. Check out the pictures of everyone on the ...

Chief among the activations was Heineken’s return as the title race sponsor of F1 Vegas, officially named the “Formula 1 ...

A Heineken joint venture plans to build the Gulf's first major commercial brewery in Dubai after all necessary licenses and ...

The 2024 Heineken Silver Las Vegas Grand Prix was a monumental success, as F1 hit the streets for the second time in front of ...

The Dubai-based brewery will begin construction in late 2025 and has secured all necessary permits, Heineken said in a ...

Sirocco, a joint venture of Heineken and Dubai-based Maritime and Mercantile International, will start building the brewery ...

This marks a significant shift in a region traditionally known for its strict regulations on alcohol sales and consumption.

DUBAI: A Heineken joint venture plans to build the Gulf’s first major commercial brewery in Dubai, the metropolitan city ...