Young American adults are consuming less alcohol than prior generations, and beverage-company executives have different ideas ...

Chinese martial arts is mostly a male-dominated sphere, but a cohort of Generation Z women is challenging that assumption.

As technology has advanced in the past years, smartphones have overtaken our lives - and our time. As Gen Z has become more ...

In a dynamic shift from traditional gardening demographics, millennials and Gen Z are spearheading a green revolution, transforming urban spaces into lush, productive gardens. Recent studies reveal ...

From Gen-Z pros leading the Players Championship to wholesome player and fan interactions, get caught up on the action from ...

The Pew Research Center’s analysis also found that news influencers were more likely to be supportive of Donald Trump compared to Kamala Harris during the 2024 election. This shift comes as ...

Americans are burning out earlier than ever before. Results from a new study found 25% experience burnout before the age of ...

When Donald Trump launched his 2016 presidential bid nearly a decade ago, Gen Z was between 9 and 16 years old. Now as adults, Gen Z men say the president has defined views of masculinity and ...

It’s a name nearly every New Yorker is familiar with, not to mention the nation. His alleged murder of UnitedHealthcare CEO ...

Is Nvidia still a worthwhile investment? Despite recent market headwinds, investors—especially young ones—are still bullish.

On the flip side, many of Gen X's constant worried are things Gen Z can't even afford to care about. At least, not yet. While ...

In part that’s because Gen Z consumers, many of whom still hold entry-level positions and make less than their older peers, tend to spend a bigger share of their incomes on necessities including rent ...