Ferrero, the European confectionery giant behind Nutella and Ferrero Rocher, is set to acquire WK Kellogg Co ., the maker of ...

Ferrero’s $3.1bn acquisition folds Froot Loops and Frosted Flakes into its candy empire, proving breakfast and dessert are a ...

US sales of the colorfully packaged morning staple have been in a decades-long decline, a trend back in the spotlight with ...

Breakfast cereal could use a lucky charm. U.S. sales of the colorfully packaged morning staple have been in a decades-long ...