Elevated prices and pressured consumers set the stage for increasing retailer investment and consumer adoption, leading to ...

Small appliance and housewares (non-electrics) brands in the United States, Canada, and Mexico with the largest dollar and ...

New data from Circana highlights a sharp contrast in gaming trends, revealing the top 15 most-engaged titles across PC, ...

Engagement Metrics Beyond ROI: Circana's Complete Audiences support metrics that go beyond just ROI. By tracking engagement, ...

The private label sector has been on a very public roll, as store brand products continue to garner attention and capture ...

Sales of unauthorised, flavoured disposable vapes in the United States amounted to around $2.4 billion in 2024, or 35% of the ...

On what is normally a payday for many Americans, millions are being asked to spend a dime as part a nationwide boycott ...

PALO ALTO, Calif., Feb. 26, 2025 /PRNewswire/ -- Predactiv, an innovative, AI-powered data and technology company, and Circana, LLC, a leading advisor on the complexity of consumer behavior ...

Import beer posted another strong year in 2024 with experts calling attention to the performance of Mexican beers as the ...

The collaboration between Predactiv and Circana marks a significant milestone in data-driven programmatic targeting, demonstrating how complementary data sources can work together to unlock ...

Related: Walmart issues stern warning about unexpected customer behavior Joann, the iconic fabrics and crafts supplier, filed ...