The venture is in collaboration with the Laker star's LeBron James Family Foundation who worked closely with James and the Barbie team in personalizing the doll's outfit.

A Virginia woman couldn’t believe her luck when she stumbled across a vintage Barbie from 1962 — still in its original box — ...

That's because the National Barbie Doll Collectors Convention is in town. The convention started Thursday and runs through ...

Barbie and Mattel have transformed their marketing strategy and succeeded in gaining new followers and engaging with adult ...

They once wore hand-stitched sarees and sipped imaginary chai—now they wear skull hoodies and go viral on TikTok. This is the ...