We'll continue to celebrate how everyone wears their AE jeans with confidence, their way. Great jeans look good on everyone.' ...

Abercrombie & Fitch shows potential despite economic pressures, tariffs, and brand challenges. Read here for more analysis on ...

While online backlash to American Eagle's Sydney Sweeney ad has cooled, new data from Pass_by suggests the impact may still ...

About 1.47am on June 8, a 32-year-old South Brisbane man was approached by an unknown man while on Eagle Street, near the ...

AI can save thousands of dollars worth of tedious tasks, Paramount gets a knockout UFC deal, OpenAI releases GPT-5.

American Eagle saw a drop in store visits after launching its Sydney Sweeney campaign. Data indicates a 9 per cent ...

Controversy over Sydney Sweeney’s ad campaign may have hurt American Eagle, with in-store visits dropping 9% in the weeks following its release.

The Sydney Sweeney ad brought back an age-old debate about whether success is based on business outcomes, brand sentiment, or ...

Welcome to Joseph, Oregon – the small town that could easily be mistaken for the setting of your favorite feel-good movie. Tucked away in the northeastern corner of Oregon, Joseph sits like a hidden ...

Sydney Sweeney has been at the center of growing backlash after fronting a controversial new campaign from the popular ...

When a brand sees momentum stall so sharply, it often reflects a reputational or cultural factor cutting through to consumers ...

Sydney Sweeney seemingly angered a handful of internet users when American Eagle released their new ad featuring the actress.