Popular beauty brand, Ulta ... use FIRMx collagen eye cream. It helps remove lines, wrinkles and helps tighten the skin under ...

These are the best new mascaras, lipsticks, blushes, foundations and more you’ll want to add to your makeup bag.

The e.l.f. Perfect 10 Eyeshadow Palette is the perfect neutral eyeshadow palette that’s both creamy and blendable, as well as showstopping. With the mix of matte and shimmer shades, you can create so ...

You could win a GLAM bag and a 4-pack of tickets to Northeast Ohio's favorite kickoff to the start holiday shopping season ...

The Black Friday Sale is going to start on November 29 this year. Beauty enthusiasts don't have to wait until the end of the month to enjoy the deals and can go to popular retailers like Sephora to ...

Every year, Black Friday sales offer an exciting opportunity for beauty enthusiasts to secure products at an affordable price ...

In this guide, explore popular shades, tailored recommendations, and tips to master your moody makeup look with confidence.

Looking for a way to gift yourself some self-care or want to help a loved one look and feel their best? Sure, you can splurge ...

Discover this month’s must-have beauty launches, including Westmore Beauty’s redness eraser, Fenty Beauty Beauty by Rihanna blush. Plus, buzz-worthy picks from OUAI, e.l.f., Saie, and more top finds.

Jennifer Aniston, Khloe Kardashian, Paige DeSorbo, Sydney Sweeney, Kandi Burruss, Kyle Richards, and more stars shared their favorite must-haves, and E! readers loved these celeb-approved picks.