Kalanick added that Uber spent months researching local cultures, scenery and architecture to develop different pallets to decorate its app. Uber has also refreshed the typeface for its main logo.

The circular logo introduced in 2016 is gone. The company dropped it in favor of a new text-only version that starts rolling out to Uber’s apps today.

Earlier this month, Uber unveiled a new look, including, among other things, a new app logo. In a complete departure from its original icon featuring a stylized "U," the new icon is a non-distinct ...

“While Uber’s new logo, app icons and rebrand might have meaning internally, externally the change hasn’t been received well,” Lynch said, ...

The Uber app is staring right back at me, but I still don’t see it.This is a […] Skip to content. All ... Why everyone hates Uber’s new logo Share this: Click to share on Facebook (Opens in ...

If you update your smartphone apps today, you might have a hard time finding the Uber app. The San Francisco rideshare company has completely changed its logo and it’s unrecognizable. The old… ...

Uber unveiled a new logo and app icon on Tuesday. The new look debuted alongside the latest Uber app update, version 2.118.8. Uber's new app icon is already causing quite a stir on Twitter, with many ...

unsurprisingly, uber has not updated its android app yet, but that's ok bc the animations would prolly cripple most android phones anyways — dan seifert (@dcseifert) February 2, 2016 ...

Uber revealed a new logo Tuesday, replacing its iconic, boxy U with an abstract design of a square inside a circle. That s what riders will see when they open the app on their phone. Drivers will ...

Uber describes the square at the center of the new logo as the “bit,” something that will appear throughout the design of the company’s site and redesigned app. Uber wants to focus on that ...

The Uber app logo is displayed on an iPhone. The Uber app logo is displayed on an iPhone. Carl Court/Getty The corporate culture that made Uber a global success is also its greatest liability ...

CNN–Uber has a new logo, and the Internet is not pleased. Instead of the stylized white and black “U,” the new design features an image that the company calls the “atom and bit.” While a ...