The Utah HC didn’t have much time to plan its very first season in the NHL. The team’s identity was not a priority, which is why we currently have a team named Hockey Club in the NHL. The idea of ...

Out of NHL Utah's three logos presented to fans as part of its team name vote, one is easily the best right now.

The Utah Hockey Club is in the process of evaluating potential new nicknames for the franchise ahead of its second season in existence. After seeing their efforts to re-brand as the Utah Yetis ...

Mark Avery-Kenny of AK 47 Studios has created Simpsons logos for NHL teams. Here are a few examples of Avery-Kenny's stellar work: To see more of Avery-Kenny's work, visit his Instagram page.

On Monday, three logos were revealed to the public, one for each potential nickname, but NHL fans weren't particularly impressed by the latest round of options. Much of the criticism was focused ...