However, when Mattel “retires” a doll, as the company periodically does, it can have a beneficial effect on Girl Again’s offerings – occasionally big time. A rare Kirsten Larson doll, which tells the ...

Happy Birthday Barbie! The world’s most famous doll turns 67 years old today, and Good Day Las Vegas’ JC Fernandez was live at The Toy Shack on Fremont Street to celebrate National Barbie Day.

To historical Felicity stans, that bag charm symbolizes her complex character building related to equestrianism. For today’s young consumers, she’s just another horse girl. Every single article ...

American Girl is celebrating its 40th anniversary. Mattel's popular doll line is marking four decades of storytelling, community, and empowerment with its American Girl "Modern Era Collection." Each ...

A new line from Mattel lifts six of the dolls out of their historical contexts and drops them into contemporary fashions. Purists aren’t pleased. By Gina Cherelus To celebrate the 40th anniversary of ...

American Girl marks its 40th anniversary after five quarters of sales growth, but revenue remains far below its peak as ...

Developed by Pleasant Rowland in 1986 and acquired by Mattel in 1998, American Girl has served generations of kids and parents through detailed doll collections and supplementary storybooks. Following ...

American Girl is marking its 40th anniversary with a bold redesign of its beloved historical dolls, prompting swift backlash on social media. The Mattel-owned brand announced Wednesday the launch of ...

American Girl is announcing a new collection of its classic dolls, and the release is garnering reactions from fans online. On Wednesday, Feb. 11, American Girl announced it would mark its 40th ...

They’re all a little too grown up. American Girl is celebrating its 40th anniversary, and to celebrate, Mattel, Inc. announced it’s reimagining its beloved historical characters through a ...

American Girl dolls have been a major part of the culture since the 1980s, so naturally, fans have intense feelings about the newly released "modern era" editions. The doll company is currently ...