Adidas sees resurgence with Q3 revenue growth, overcoming Yeezy challenges and reviving retro styles.
The brand says it has momentum, though some analysts wonder what will follow the current hype around its legacy Terrace ...
After more than two years of disputes, Adidas and Kanye West have officially ended the conflict. On Tuesday, October 19, the ...
Adidas plans to sell remaining stocks of Yeezy sneakers from its defunct partnership with Kanye West, for at least the price it cost to make them. The firm cut ties with the rapper and fashion ...
Kanye West and Adidas reach settlement over Yeezy partnership termination - Sportswear company ended partnership with ...
Sneakerheads are seemingly turning to Crocs, Puma ... compared to 11 last year. Adidas said it intends to sell Yeezy silhouettes without the Yeezy branding as early as this year.
On December 2 nd, Footwear News will honor Kanye West with the “Shoe Of The Year Award", acknowledging the success and cultural imprint of his Adidas Yeezy Boost. “The sneaker releases ...
Adidas has about 1.2bn euros (£1bn; $1.3bn) worth of Yeezy shoes sitting in storage. Mr Gulden said the firm had decided to sell some of the merchandise, instead of donating it, because it did ...
BERLIN — In an unexpectedly positive third quarter, during which German sportswear giant Adidas saw 10 percent growth in sales, the company also closed its turbulent chapter on the Yeezy line.
Adidas CEO Bjorn Gulden has helped reboot the German sportswear brand since its break-up with rapper Ye two years ago abruptly ended its lucrative Yeezy sneaker line. Adidas raised its forecasts ...
It’s part of the business.” The end of the partnership left Adidas with Yeezy stock worth over £1bn. The company decided against destroying it and giving it away wasn’t an option as it ...