A video showing Sydney Sweeney in tears has been circulating in the wake of the controversy surrounding American Eagle‘s ...

The post marks Sweeney's first since her ad campaign for American Eagle jeans was embroiled in controversy late last month ...

A new poll gets to the heart of the outrage surrounding the Sydney Sweeney American Eagle ad. According to a recent Economist/YouGov poll, only 12 percent of […] ...

Sydney Sweeney has broken her social media silence with her first Instagram post since her recent American Eagle campaign ...

American Eagle’s viral Sydney Sweeney jeans ad is alienating the very shoppers it aimed to win over. A Generation Lab poll of ...

Though spending forecasts are bleak, value-focused messaging and smart social media plays could help brands transcend the turbulence.

Some fads end slowly, taking up to a generation to wane. Others are like lightning, bursting on the scene unexpectedly, ...

American Eagle saw a drop in store visits after launching its Sydney Sweeney campaign. Data indicates a 9 per cent ...

Controversy over Sydney Sweeney’s ad campaign may have hurt American Eagle, with in-store visits dropping 9% in the weeks following its release.

Actress Sydney Sweeney is coming under fire for having "fake melons" as she poses by the pool in a tropical bikini!

In the recent viral debate surrounding American Eagle’s “great jeans” ad campaign with Sydney Sweeney, which used a double ...

The Sydney Sweeney ad brought back an age-old debate about whether success is based on business outcomes, brand sentiment, or ...