Adidas views the current market landscape as a unique moment to engage a new generation of consumers who have not previously been core to the brand.

Alphabet, the parent company of Google, YouTube and Google Cloud, posted a strong third quarter with advertising growing stably and investments in infrastructure beginning to make more sense amid ...

Confectionery brand Cadbury used modern media to create a branded ritual of mass participation within the most competitive period of the year in the UK.

Platforms that prioritise trust, innovation, and human connection will continue to attract both consumers and advertisers; those that don’t risk losing the support.

Sales at top luxury brands are down, with most blaming tough geopolitical conditions for the slump – but Hermès, the French brand known for scarves and Birkin bags, defied the overall sector’s decline ...

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Discounting, otherwise known as price promotions, are a complicated beast: consumers love them, while for the companies that go down the discounted path the risks are many.

The role of a ‘parent’ brand, such as Meta or Alphabet, versus the consumer-facing brands Instagram or Google can be confusing and conflicting, making it imperative for a business to clearly define ...

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