Horizon Deepens Nielsen Partnership, Enabling More Efficient Spending and Clearer ROI . Expanded relationship also includes ...
Nielsen, a global leader in audience measurement, data and analytics, is sharing a new “Tops of Sports” report on the major ...
Des publics réels. Des données réelles. De vraies décisions. Les données et les mesures complètes de Nielsen sont à la base de l'avenir des médias.
During this interval, streaming comprised the majority of ad supported TV (46.4%), followed by cable (27.2%) and broadcast ...
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On October 9, 2025, a record number of Nielsen employees celebrated our 13th annual Nielsen Global Impact Day (NGID). As our ...
NEW YORK – November 18, 2025 – Television viewership continued its seasonal momentum into October, with shifts largely attributable to the NFL, according to Nielsen’s monthly report of The Gauge™, the ...
Have you ever been browsing for what to watch and thought about how networks actually decide on their programming? Have you seen certain ads from brands and wondered why you’re seeing them? These ...
snapshot of total TV and streaming consumption. Time spent watching broadcast ...
NEW YORK – October 9, 2025 – Nielsen, the global leader in audience measurement, data and analytics, today announced the release of The Marketing ROI Blueprint: Unlocking the full value of marketing ...
of an ad’s outcome and drives better business results for marketers, continuing Nielsen’s measurement innovation. NEW YORK, July 31, 2025 – Nielsen, a global leader in audience measurement, data, and ...
The growing bounty of content on streaming services has forever changed TV viewing behavior, with streaming consumption now consistently accounting for the biggest driver of TV usage 1. And while the ...
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