The battleground states have a massive population of sports fans, says Sam Vangelovski, political strategy lead at Sharethrough, an Equativ company and ad exchange.

DoubleVerify on Tuesday announced an expanded partnership with Snap to support brand safety and suitability measurement. The ...

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Trump's "love" isn't about connection or warmth. It's about manipulation, a loyalty he demands rather than earns.

Floor-cleaning brand Bissell was born as the USA celebrated its 100 th birthday, way back in 1876. Now, two years short of ...

TheHonolulu Star-Advertiser will lay off 5% of its staff -- 13 people, including six members of its newsroom team -- according to local media reports. Among those who are losing their jobs are two ...

In an age where competition for new business is fierce, emotional intelligence emerges as the secret weapon that can set agency leaders apart.

NP Digital has been appointed the Agency of Record (AOR) for all media by Mitsubishi Motor Sales of Canada. The choice and expansion builds on earned media and analytics work during the past 18 ...

Jeff Bezos's failure to endorse a candidate normalizes Trump and his actions and undermines the newspaper's stories on them.

The federal Consumer Financial Protection Bureau may sue Meta over financial ads on the platform, the company disclosed in a Thursday night filing with the Securities and Exchange Commission.