The battleground states have a massive population of sports fans, says Sam Vangelovski, political strategy lead at Sharethrough, an Equativ company and ad exchange.

Trump's "love" isn't about connection or warmth. It's about manipulation, a loyalty he demands rather than earns.

In an age where competition for new business is fierce, emotional intelligence emerges as the secret weapon that can set agency leaders apart.

ChatGPT users who previously signed up for the waitlist for the search service can now search the web. The company said in a post on Thursday the move brings search through SearchGPT directly into ...

While Snapchat's minimal user growth in the U.S. may raise concerns for investors, the social media company's third-quarter results show a steadily improving advertising business, with the rollout ...

Etsy knows some gift-givers are more ambitious. They don’t want to buy presents that are nice. They want to find gifts that make people say, “Aww – you get me!” The company’s new holiday ...

Yard NYC teamed with the New York Road Runners organization to create the omnichannel campaign for this year’s New York Marathon. And for the second year, several agency members are among the ...

The broadband industry is pressing the Supreme Court to review a New York state law requiring carriers to offer $15 a month service to low-income residents. “Whether a state can set the rates ...

In time for scary season, performance marketing firm MNTN surveyed marketers about what haunts their advertising and media nightmares. “Turns out that anything contributing to campaign ...

Interpublic digital agency Huge today announced a batch of new clients including Lowe’s, Foot Locker, Dr. Martens, and others, which it said highlights the agency’s ability to reshape customer ...

Discussion and debate over “alternative currencies” keeps mounting. According to a recent survey, 74% of executives continue to feel the marketplace needs to agree on a “shortlist” of ...

I am not proud of how some of those in the tech industry are handling this election. So many of them are blowing with the wind (and their wallets) in how they, their platforms and their networks ...