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Tarun Tahiliani responds to Indian contingent's Olympics outfits criticism: "We followed guidelines, not couture"
Speaking to NDTV, Tahiliani refutes fee allegations and defends design choices for Indian Olympic outfits. In response to ...
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Unilever's Samir Singh moves on after 27-year stint
Unilever veteran Samir Singh will be leaving the FMCG brand after 27 years. Singh currently serves as the chair of Unilever ...
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Nayara Energy opts for a digital-first approach in all customer-facing schemes
India's youngest petroleum brand is leverages chatbots, AI, and clean amenities to enhance customer loyalty and expand its ...
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Good monsoon, promising budget = Increase in FMCG's rural ad spend ahead of festive season
Rural market growth saw continued weakness for most of fiscal 2024. However, it is now showing signs of recovery.
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Influencers and user-generated content drive CaratLane's digital marketing strategy
The brand’s VP of marketing talks about the latest campaign, along with the brand’s overall marketing strategy.
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Boosting brand visibility with cross-device CTV campaigns for the Olympics
Our guest author discusses the rise of CTV ad spending and its impact on Olympics season marketing strategies.
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Ad veteran Bobby Sista passes away
Bobby Sista, also known as Shambhu Venkatrao Sista from Sista Advertising, passed away on Saturday, July 27. A prominent figure in the advertising agency, Bobby Sista, also known as Shambhu Venkatrao ...