Hundreds of exasperated and unexpected ad industry phone calls were made on Sunday, as agencies and ad tech vendors discussed ...

Meet Kovva, a new AI ad tech startup tackling the unglamorous gruntwork that programmatic has never fully automated.

Podcasts are becoming broadcasts; your kid’s college scholarship might be a data mining venture; and states are getting wise ...

Upfront week is officially over. In case you missed any of the dog-and-pony shows, don't worry; we've got you covered.

Upfront week is over. Publishers flexed their ad performance muscles at media buyers all week long to appeal to compete for ...

This year’s TV Upfronts buzzwords are in: performance, dynamic, AI and fandom We explain why this quartet of phrases wove ...

I’ve been ruminating lately on green shoots that may finally be breaking through. Not spring flowers, mind you, but original ...

Discovery used its upfront stage to announce two new ad measurement efforts, including that it’s joining a CAPI-focused ...

Campaign reports look different these days; does Meta deserve our attention?; and YouTube tries to prove its versatility.

Medvi caught in AI deepfake scandal; Delta SkyMiles members get 24-hour free NYT access. Source Golf launches a YouTube network.

Another TV upfronts season is in the books. Please send your condolences to Senior Editor Alyssa Boyle and Associate Editor ...