Advertisers are still having a lot of the same brand-safety problems today as he did years ago – and it’s pretty damned ...

For as long as I’ve been in marketing measurement, people have been searching for the “easy button,” the one tool, model or ...

The fate of the open web will be decided on who controls the data that drives monetization and the AI that determines ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

For as long as I’ve been in marketing measurement, people have been searching for the “easy button,” the one tool, model or platform that will finally tell them which marketing dollars truly drive ...

American publishers are hamstrung by antitrust law; should marketers lean into ragebait?; and Pexplexity is hitting pause on its ads business.