Meet Kovva, a new AI ad tech startup tackling the unglamorous gruntwork that programmatic has never fully automated.

Podcasts are becoming broadcasts; your kid’s college scholarship might be a data mining venture; and states are getting wise ...

Upfront week is officially over. In case you missed any of the dog-and-pony shows, don't worry; we've got you covered.

Advertising agencies have invested millions of dollars into their own AI-powered platforms – and apparently, it's making a ...

Netflix expands its ad ambitions with new programmatic tools; OpenAP pushes cross-publisher CAPI measurement for TV ads; ...

Upfront week is over. Publishers flexed their ad performance muscles at media buyers all week long to appeal to compete for ...

The AI content licensing boom is real. But without neutral, scalable infrastructure, it’s on track to repeat programmatic’s ...

WBD used its upfront stage to announce two new ad measurement efforts, including that it's joining a CAPI-focused initiative ...

Another TV upfronts season is in the books. Please send your condolences to Senior Editor Alyssa Boyle and Associate Editor ...

LLM environments introduce new dimensions to brand safety and suitability. Understanding them is the starting point for ...

NBCU kicked off the 2026 upfront week touting how it's tapping into modern marketing hot topics, such as sports and AI, to ...