iMotions2d
Going Local – How Culture Affects Purchasing Decisions
Culture deeply influences purchasing decisions, shaping consumer behavior through shared values and norms. From luxury goods ...
iMotions3d
Biosensors, Bias and Basketball: A student’s story
Loyola University of Chicago business students used iMotions to study gender bias in sports viewership. Their research ...
iMotions3d
Enhancing Imaging Anatomy Competency: Integrating Digital Imaging and Communications in Medicine (DICOM) Viewers Into the Anatomy Lab Experience
Introduction: Radiologic interpretation is a skill necessary for all physicians to provide quality care for their patients. However, some medical students are not exposed to Digital Imaging and ...
iMotions3d
Utilizing Eye-Tracking in Advertising: Preliminary Findings
Eye-tracking research is steadily increasing, with emerging hypotheses about the connection between eye movements and cognitive processes in advertising contexts. This study aimed to utilize ...
iMotions3d
Face Value: Remote facial expression analysis adds predictive power to perceived effectiveness for selecting anti-tobacco PSAs
Perceived effectiveness (PE) is a validated tool for predicting the potential impact of anti-tobacco public service announcements (PSAs). We set out to evaluate the added predictive value of facial ...
iMotions3d
A Wearable Eye-Tracking Approach for Early Autism Detection with Machine Learning: Unravelling Challenges and Opportunities
Early detection of Autism Spectrum Disorder (ASD) is crucial to facilitate timely interventions, improve outcomes, and enhance the quality of life for individuals on the spectrum. Artificial ...
iMotions3d
Shaken, not stirred: Effects of Minimal Rotational Motion Cues on Cybersickness in a VR Flying Experience
Cybersickness (CS), a visually induced motion sickness causing unwanted symptoms like nausea, disorientation, and vertigo, remains a significant issue in Head-Mounted-Display (HMD) based virtual ...