Ten Democratic members of the U.S. House of Representatives have asked the NCAA if and how college sports' major governing body plans to protect the interests of female athletes as the largest portion ...

Memphis has agreed to a sponsorship deal with FedEx that will include FedEx branding within the end zones − a move believed ...

In the era of name, image, and likeness (NIL), athletes wearing a product is it's own business. On Tuesday, Beats by Dre announced their 2025 Beats Elite Class ...

With the landscape rapidly changing, the college game is facing an existential crisis as it embarks on a pivotal season ...

Offensive lineman Jordan Seaton and quarterback Julian Lewis have signed NIL partnerships with Taco Bell, launching the “Buffs Box” promotion ahead of the 2025 season ...

Nebraska outside hitter Harper Murray has signed a name, image and likeness deal with Adidas, the German apparel company announced Wednesday morning.

Alabama opens the season on Aug. 30 at Florida State. Ty Simpson has a $561,000 On3 NIL Valuation. The On3 NIL Valuation is ...

The Beavers announced the hiring of Kyle Bjornstad — a former basketball player and administrator at OSU who founded the Dam Nation collective in 2022 — as the athletic department’s new general ...

Jay Bilas called for a collective bargaining agreement in college sports, thus creating another de facto professional sports ...

Oregon Ducks quarterback Dante Moore surprised his teammates with gifts after an NIL deal with Beats By Dre. His Oregon teammates reacted to the new headphones ...

A head of her junior season at Nebraska as the preseason No. 1 team in the country, volleyball sensation Harper Murray is following in the footsteps - quite literally - of a few other Huskers stars ...

Sources, coaches and families contextualize what the initial Top 100 rankings in football recruiting classes can mean for a player's future college value in today's revenue-sharing/NIL climate.