The company says the name change will allow it to ‘chart our own path forward, create distinct brand identities, and establish an independent

MSNBC will be rebranded as My Source News Opinion World, or MS NOW, later this year, as the network prepares for its spinoff from Comcast, while it also will shed the Peacock logo. The change, announced on Monday,

The new name and logo, which were brutally mocked online, are part of Comcast’s $7 billion spinoff of cable assets.

The upcoming spinoff of communications giant Comcast’s ($CMCSA) linear television arm, which will form a new operation called Versant, will not

MSNBC is rebranding to MS NOW, dropping the NBC name and iconic peacock logo. This change is part of Versant's split from Comcast's NBCUniversal.

The progressive cable news network MSNBC will formally change its name later this year to MS Now, standing for My Source for News, Opinion, and the World. The change is part of a corporate transformation as the network breaks off from other parts of the NBCUniversal family,

MSNBC's proposed name and logo change isn't quite landing, especially on the Internet. See what netizens are saying about the rebrand.