For years, customers have complained that inflation has wiped out $1 fast food prices, but McDonald's is launching a new McValue menu that could change the standard of affordability in the fast-food industry once again.

McDonald's is planning to offer consumers savings in the form of "McValue" deals in 2025, CNBC reports. It's part of an effort to keep consumers chomping on burgers as some Americans lose their taste for fast-food amid rising prices even at what are usually reliably cheap dining alternatives.